How to Unlock ChatGPT Power (forget 100+ prompts guides)
5 core tactics that you can execute to grow your business using ChatGPT
In today’s episode, I’m going to share 5 core tactics that you can execute to grow your business using ChatGPT.
As social media becomes increasingly crowded with posts like “100+ prompts for ChatGPT”, right now is the best time to understand the strategies and tactics of how it works.
Don’t be the person that gathers hundreds of prompts only to find out that they don’t use them because of overload or low quality of outcomes.
Instead, use these strategies and tactics to get best results from ChatGPT to grow your business.
6 core strategies for getting better results
To unlock ChatGPT potential, we explore the best strategies and then move to detailed tactics.
OpenAI, the company that invented ChatGPT, has shared 6 proven strategies. So, you can be confident that these strategies can truly improve your ChatGPT game.
Write clear instructions. When you ask ChatGPT for help, be super clear in your instructions. The clearer you are, the better ChatGPT can understand and give you the right answers.
Provide reference text. Imagine you’re teaching ChatGPT what you want it to know. Give examples or texts that are similar to what you’re looking for. It will learn from those examples and provide responses that match what you need.
Split complex tasks into simpler subtasks. If you have a complicated task, break it down into smaller parts. This helps ChatGPT understand each part better and gives you more focused and helpful responses.
Give ChatGPT time to “think.” ChatGPT needs some time to think and come up with the best answers. Asking for a chain of reasoning before an answer can improve results.
Use external tools. You can team up with other tools to compensate for the ChatGPT weaknesses. For example, you can use code execution, embeddings-based search, text retrieval system, and so on.
Test changes systematically. Don’t be afraid to try new things. Experiment with different ways of asking ChaTGPT and see what works best for you. Keep testing and refining your approach until you find the strategies that give you the best results.
By following these strategies, you will improve your prompt engineering skills.
5 Tactics for optimal results
In addition to the core strategies, there are some tactics you can employ to improve your interactions with ChatGPT.
Tactic #1: Include details in your query to get more relevant answers
Bad: What are some good marketing strategies?
Better: What are some effective digital strategies for promoting a local bakery in a competitive neighborhood?
Bad: Who’s president?
Better: Who was the president of the US in 2009, and how frequently are elections held?
Tactic #2: Ask the model to adopt a persona
Encourage ChatGPT to generate responses as if they were a specific character or personality. This can add a unique flavor and make the responses more engaging.
Bad: Share tips for overcoming writer’s block and staying motivated.
Better: Imagine you’re a friendly neighborhood expert giving advice to aspiring writers. Share your top tips for overcoming writer’s block and staying motivated.
Tactic #3: Provide examples
Provide specific examples or scenarios to guide ChatGPT’s imagination.
Prompt: Imagine you're a social media strategist advising a small business owner. Write creative and engaging social media posts that will help promote their product launch and attract more customers.
Here are examples of good posts:
{post 1}
{post 2}
Tactic #4: Use delimiters to clearly indicate distinct parts of the input
When providing instructions or prompts that have multiple sections or distinct parts, use delimiters such as quotation marks, XML tags, section titles, etc.
Example: Summarise the text delimited by triple quotes with a haiku.
"""insert text here"""
Tactic #5: Specify the desired length of the output
Example: Compose a comprehensive step-by-step guide for setting up a WordPress website, covering all the essential aspects, with a target word count of around 800 words.
The simple 3-step checklist you need before typing prompts
I know there's a ton of information out there on how to write prompts for ChatGPT. It can be overwhelming, right?
But don't worry, I've got you covered! I've put together a simple checklist with the top things you should keep in mind to improve your results when using ChatGPT.
By following this simple checklist, you'll be all set to get the most out of ChatGPT.
Step 1: Clarify Your Objective
Clearly define the purpose and desired outcome.
Objective: “To educate small business owners on effective digital marketing strategies for increasing online visibility and attracting local customers.”
Step 2: Be Specific
Craft prompts that are precise and concise to guide ChatGPT's responses.
Example: “Share 3 practical digital marketing strategies that local small businesses can implement to boost their online presence and attract a wider customer base.”
Step 3: Provide Context
Establish the necessary background information to help ChatGPT understand the context of your prompt.
Example: “Imagine you're writing a blog post for small business owners who operate local cafes or restaurants. They want to leverage digital marketing to reach more customers within their local community and increase foot traffic to their establishments.”
Now, putting it all together, here's the full prompt that includes all the steps:
"I'm a content creator aiming to write a blog post targeting small business owners who operate local cafes or restaurants. The objective of the blog post is to educate them on effective digital marketing strategies for increasing online visibility and attracting a wider customer base. Can you share three practical digital marketing strategies that these small businesses can implement to boost their online presence and attract more customers within their local community?"
Yes, it’s not a mega prompt and you can make it better by adding other tactics. However, it's a simple go-to-prompt checklist. By following these three steps in your prompts, you can be sure to unlock the true potential of ChatGPT. With the strategies, tactics, and checklist we’ve explored, you now have a comprehensive toolkit to use ChatGPT.
Be patient, creative, and open to new ideas as you explore the vast potential of this incredible tool.
See you next Saturday.
Anton.
P.S. Please let me know your thoughts on this type of content. Would you prefer to receive news updates exclusively, or would you also be interested in content that provides advice and showcases real-life AI cases to grow businesses? Your feedback is greatly appreciated!