5 Mind-Blowing Ways to Use AI in Marketing
I’ll provide 5 practical ways for implementing AI in your marketing.
Today, I’m going to show you how to use AI to boost your marketing.
More and more entrepreneurs are using AI nowadays. ChatGPT is the main topic on all Social Media.
By implementing AI into your business, you increase your ‘luck surface area’ and become more efficient.
The problem is that most AI newsletters focus on news and trends, rather than helping you to use AI. In this episode, I’ll provide 5 practical ways for implementing AI in your marketing.
1. Understand your audience
AI can help you gain valuable insights into your target audience by analyzing data.
We can segment our customers in seconds using Code Interpreter, which is available for all ChatGPT Plus users.
It takes a spreadsheet and then comes up with different segments of your target audience. Here is a step-by-step video on how to make segmentation for music markets in Code Interpreter:
2. Personal AI-powered virtual assistants
Chatbots are a hot topic nowadays.
You can create your personal AI assistant that can provide personalized support to your clients and remember everything about your business.
These chatbots can answer customer queries about your business, recommend products or services, and even close prospects.
There are 3 main ways to build your personal AI assistant:
Use custom GPT tools. It’s the easiest way to make an AI assistant. These kinds of applications provide you with everything you need, including a widget for your website. You just need to enter your project and then add the simple Javascript to your website. Chatbase and CustomGPT are one of them.
Use a chatbot builder like Botpress. It requires more skills to create a chatbot, but it also gives you more functionality. You can build a more complex workflow compared with custom GPT tools.
Use OpenAI API. This way requires some basic development skills to make the chatbot. But you will have more customization in the end. You create your own widget or special page and make calls to the OpenAI API when clients ask questions.
3. Generate content ideas and hooks
It’s not surprising that AI can create content.
However, it can also generate ideas and hooks for you. Here is a great example of how Ruben generated 625 post ideas in less than 5 minutes using ChatGPT.
There are many ways that you can input to ChatGPT. I like Dan Kulkov’s prompts for idea generation:
Another way to create a content plan is by using special tools like SMM Agent (disclaimer, I’m a founder there).
The main difference from ChatGPT is that you have a workspace where AI creates a content plan and then you can create posts and schedule it in the one interface.
This is how the content plan looks for a TikTok consultant on SMM Agent:
4. Create content
It’s probably the most common use case of AI.
However, I wanted to mention it because of the value AI brings to us in this job. We literally can create weekly content for a blog or social media platforms in a few minutes.
The most important is your prompt. The more specific your instructions - the better content you get.
Best practices in content creation are to specify:
Target audience
Context
Examples
Persona
Framework
Here is an example of how Sam created LinkedIn content with ChatGPT.
Another way to create content with AI is by using special copywriting tools like Jasper, Copy.ai, or SMM Agent.
5. Create promo video using AI
It’s crazy how AI can change our capabilities.
You can create a promo video like this in a few minutes.
For example, I created this video from the logo. I used ControlNet to do it. It’s 100 free. Here are instructions on how you can make it using AI.
Conclusion
AI is super helpful for making marketing easier.
When you understand who you're talking to, you can create special content just for them. AI can even predict what people might like and help you generate ideas to make their journey with your business better. You can use AI to create content, websites, images, and even videos.
Do you use ChatGPT or other AI tools? Share your experience.